The Roadmap Exclusive
Is The Roadmap Exclusive right for you?
Learn clear, actionable steps to take for better results!
Stay evergreen with up-to-date information and trends!
Build your business for the long-term with strategies that scale!
Build Skills for Lasting Impact and Growth
- Learn Real Business Fundamentals
Gain practical skills to build a legitimate business. This course goes beyond theory, focusing on actionable steps to create and grow a sustainable enterprise.
Also applies to brick-and-mortar businesses.
- Build a Business Aligned with Your Passion
Discover how to align your business with your interests and expertise, not just profitability. This approach fosters long-term dedication and resilience, allowing for greater financial opportunities even in a competitive market.
- Scalable Digital Marketing Skills
Master digital marketing techniques like email marketing, social media, and content creation, which are cost-effective, targeted, and scalable. Learn to nurture leads, improve conversion rates, and optimize ROI with measurable outcomes.
- Community & Support System
Join a thriving network of over 14,000 members for insights, support, and motivation. Engage in active discussions, access feedback, and feel part of a collaborative environment.
- Automation Training for Efficiency
Automate sales and follow-up processes to maximize efficiency, including email marketing and customer segmentation. This frees up time to focus on growth while ensuring a consistent customer experience.
- Compliance & Ethical Marketing
Learn compliant marketing techniques to avoid common pitfalls and establish trust. This includes knowing what claims to avoid and how to ethically market without exaggerated promises, setting your brand up for long-term credibility.
What Our Community Members are Saying...
"The Roadmap curriculum is kind of like this blueprint for business creation you never knew you always needed. I learned things in The Roadmap that I didn't know after 10 years of being in the online space as a social seller”
-Vicki P.
“The Roadmap was a total game changer to me. Probably the best investment I’ve made for my business. 10 out of 10. I’ve had my online business for 2 years now, and I can’t even compare the knowledge and expertise I got from this course to other courses I got in the past. I truly needed this to take my business to the next level."
-Cintia V.
“I had no idea even where to start. I stumbled upon the Roadmap Exclusive and with all the offerings I knew it would be a starting point for me to begin learning, skill building and implement the skills with actionable steps into my struggling business. I am still learning and growing but I love the accessibility, community, ease of understanding the content and the genuine people behind the Roadmap Exclusive. There's no false hype or hope. I appreciate the realness they bring to the course.”
-Kenda C.
“Finally! A comprehensive foundational online business development & marketing course created by smart, honest & compliant entrepreneurs. The Roadmap Exclusive (and all of the courses by Changing Courses 11) is the gold standard for anyone who wants to learn how to become an online entrepreneur. There's so much information taught in a down-to-earth no frills way that it's a pleasure to go back and review the material and learn more each time. And the community it comes with & frequent (free) updates.....top notch! Zach & Hannah Pippins care. And it shows”
-Audra M.
What's Inside The Roadmap Exclusive?
This module emphasizes customer-first business development, digital marketing, and automation, empowering you to build your dream business at your own pace. Gain valuable insights on starting a successful business while pursuing your passions and dreams.
This module combines business fundamentals with real-world insights, guiding you through essential preparation and mindset strategies. Learn practical steps for starting a business, setting realistic expectations, and building the resilience needed to tackle challenges and overcome setbacks.
This module covers digital marketing strategies tailored to small business owners, focusing on customer engagement through websites, social media, email, and search engines. Discover how to promote your business effectively, target customers precisely, and measure campaign success—all while keeping costs manageable and adaptable to change.
In this module, learn to align your niche with personal interests, not just profitability. Discover how to identify your passions, define a unique niche, and create audience-focused content. This step-by-step guide will help you pinpoint your expertise, explore monetization ideas, and develop a sustainable vision for long-term success.
This module covers essential branding techniques, from building strong foundational layers to developing a cohesive internal brand identity. Follow a step-by-step approach to lay a solid foundation, setting the stage for effective, lasting brand impact
This module introduces the basics of an automated sales process, helping you build an engaging, 24/7 system that runs with minimal effort. Discover key elements like sales funnels, 'link in bio' strategies, and tailored automation tools to streamline your sales. Start with foundational lessons to gain a solid understanding before advancing further.
This is a separate section that includes an introductory overview and platform-specific training videos for Systeme.io, Beacons, and Stan.store. Learn how to set up effective email automations and build sales funnels tailored to each platform, enabling you to streamline your customer engagement and sales processes.
This module focuses on email marketing as an essential automated follow-up system for building customer relationships. Discover strategies for driving engagement, boosting sales, and strengthening brand authority through targeted, personalized email campaigns. Effective email marketing fosters loyalty and supports long-term business growth.
This introductory module lays the essential foundations of marketing and sales, with a focus on content creation and understanding human behavior. Learn how to build a strong base before diving into advanced sales techniques, avoiding the common pitfall of rushing without preparation.
This module delves into the resilient mindset essential for entrepreneurship, covering problem-solving, opportunity recognition, and risk evaluation. Learn actionable steps to build a legacy business through hard work and persistence, avoiding the allure of quick riches.
This module guides you in creating digital products like eBooks and guides, covering profitable topic selection, product types, and easy creation steps. Discover how to share your expertise without needing professional skills, using tools like ChatGPT and Canva to simplify the process.
This module introduces video digital products, such as courses, webinars, and live training sessions, and highlights their unique value. Learn to choose a profitable topic, select the right format, and structure your content for effective creation and filming. Build confidence in producing your first video product without needing advanced editing skills.
This module covers essential hosting options for providing online access to website content and courses. Discover popular platforms like YouTube alongside three featured options: Systeme.io, Stan.store, and Beacons. Gain insights into choosing the right hosting solution to streamline content delivery and minimize server maintenance.
This module highlights the importance of community and networking for business growth. Discover strategies to nurture connections through social media, direct messaging, and email, fostering collaboration and mutual support. Focus on universal community-building techniques to create lasting relationships across any platform.
This module covers the foundations of brand building, from identifying passions and business ideas to fostering consumer loyalty. Learn how a brand reflects the essence of a business and why trust and long-term commitment are essential for repeat customers. Discover strategies for cultivating dedication to your brand's mission, prioritizing authenticity over quick gains.
This new module, added for the current course version, covers long-term compliance in business. Gain insights from personal research on adhering to established rules for sustained success. Find factual information, practical advice, and additional resources to support your compliance journey.
Bonus Content
Layne, a Canva coach and brand strategist, introduces Canva for Business, emphasizing the role of design in brand recognition. Learn about Canva's Free and Pro options and how to use its resources to create memorable first impressions, just like top brands.
CapCut is a mobile-friendly video editing app with both free and Pro options, perfect for creating social media content. Edit and share directly to TikTok, Instagram Reels, Facebook Reels, and YouTube Shorts. Future videos will cover tutorials, feature highlights, and tips for boosting engagement.
This beginner-focused module introduces affiliate marketing essentials, including commission structures, low vs. high-ticket offers, and five key steps to get started. Learn how to choose a niche, generate traffic, and explore both traditional and organic strategies for success.
Led by Holly Rust, an experienced digital marketer, this Instagram mastery course covers sustainable growth and consistency without burnout. Holly shares insights from her work with major brands like Google and her background in marketing and PR, mentoring small businesses in effective Instagram strategies.
This module covers essential tips for leveraging YouTube effectively, from optimizing your channel to creating engaging videos. Learn strategies for growing your audience, increasing watch time, and maximizing YouTube’s impact for your brand.
This module explores blogging as a powerful tool for business growth and community building. Learn about different types of blogs—personal, business, niche, and affiliate—and discover strategies for audience engagement, content consistency, and effective use of email marketing and social media.
Led by LinkedIn expert Brennan, this module emphasizes brand building using the Ark framework—Authenticity, Relationships, Consistency. Learn strategies for profile optimization, content creation, network growth, and analytics, with resources like a downloadable outline and community support.
This module covers foundational strategies for navigating TikTok’s evolving platform, including insights on TikTok Shop, algorithms, and content discovery. Learn how to leverage TikTok’s features to maximize engagement and reach across various business niches.
This module explores Facebook’s core account types—Personal Page, Group, and Business Page—and their roles in connecting, engaging, and promoting. Learn strategies for adapting personal pages for business, growing your reach, and optimizing each account type for impactful results.
Kajabi is an all-in-one platform for managing online courses and products, with tools for tracking sales, customer feedback, and opt-ins. Create custom websites, landing pages, and product offers while leveraging marketing funnels, email campaigns, and analytics to drive growth. Kajabi’s intuitive dashboard streamlines online business management.
Skool is a simple, user-friendly platform for creating courses and digital products. Recently acquired by entrepreneur Alex Hormozi, Skool offers features for community customization, course uploads, and membership setup—all for a $99 monthly subscription with an affiliate program.